When it comes to home sales, looks do matter.

Once a home comes onto the market, how soon it moves can depend on its location, design, quality of construction—not to mention how well it’s been maintained, the neighborhood, school district…it’s the sum of at least a dozen contributing factors. But when it comes to Portland home sales, looks now matter more than ever before. Making sure a home is camera-ready could well be the most important single thing a homeowner can do before listing a house for sale in Portland this fall.

It’s in the Numbers

The 2013 National Association of Realtors^® survey found that a decisive 92% of all home buyers use the web to search for a home. That’s more than just a coup for your computer, it also points to something vital for Portland home sales—something sellers can’t afford to ignore. Unlike previous generations of home buyers, the attention span of today’s online audience is miniscule. With comps (comparable listings: the competition) just a mouse click away, the success of home sales in Portland is directly influenced by how eye-catching its […]